Senior Digital Marketing Strategy Professional

About This Job

Job description:

B2B and B2C Digital Marketing Specialist (Landing Page, Email, and Media Campaigns) – SoilDirect.com

Onsite | Full-time | Consistent Schedule

About SoilDirect.com

SoilDirect.com is transforming how both residential and commercial customers purchase soil, sand, gravel, and other landscaping materials. Our online marketplace efficiently connects buyers with leading local suppliers. To support our expansion, we seek a B2B and B2C Digital Marketing Specialist to design and manage targeted landing page, email, and media campaigns aimed at attracting both material buyers and suppliers to our growing platform.

Job Description

• Landing Page Strategy and Development
  • Create high-conversion landing pages designed for residential and commercial material buyers and suppliers.
  • Produce persuasive content to generate leads and encourage registrations.
  • Optimize pages for search engines and to improve conversion rates.
• B2B Email Campaigns
  • Plan and execute email outreach campaigns directed at contractors, landscapers, and material suppliers.
  • Develop engaging written content and visuals to boost interaction and conversions.
  • Conduct A/B testing on email campaigns to enhance performance.
• B2C Media and Advertising Campaigns
  • Manage targeted advertising campaigns on LinkedIn, Facebook, and Google to increase traffic and sign-ups.
  • Create content and creative materials for both paid and organic social media initiatives.
  • Review campaign analytics and refine strategies to maximize return on investment.

Who You Are

• Experience: Over three years in B2B digital marketing, with preference given to backgrounds in construction, landscaping, or materials supply.
• Location: Must reside within the United States.
• Skills: Proficient with landing page funnels, email automation platforms such as Mailchimp or HubSpot, and managing ad campaigns on Google, LinkedIn, and Facebook.
• Results-Driven: Demonstrated track record of optimizing campaigns for lead generation and conversion.
• Creative and Analytical: Capable of developing compelling content while simultaneously monitoring and improving performance metrics.

What’s in It for You?

• Chance to influence the digital direction of an expanding marketplace.
• Potential for long-term, ongoing partnership as the company grows.

Interested in helping SoilDirect.com grow its network? Submit your application along with your portfolio and examples of previous campaign outcomes.

Job Type: Full-time or Part Time

Language:

English (Required)

Call for more information. After a phone discussion, we will request your resume and provide an email address. Call 818-523-5210 and ask for Erik.